SALES AGENT CODE OF CONDUCT AND ETHICS
MDA Agent's ethical code of conduct and ethics centres on honesty, integrity, and prioritizing the client's best interests. This includes avoiding misrepresentation, maintaining confidentiality, and disclosing any potential conflicts of interest. Agents should also strive for professional competence and treat all parties with respect and fairness. All MDA's Agents must respect and obey all the EU and International laws relating to their activities including all the Policies and Regulations on selling products in the European Union (EU).
MDA has zero tolerance for noncompliant marketing behaviour. We endeavour to assuring that all our Agents must act with the highest ethical standards in all of their business dealings. All agents representing the Company and its carrier partners are required to abide by this Agent Code of Conduct and Ethics. Those who violate standards in this Code will be subject to disciplinary action pursuant to the Company's agent disciplinary procedures.
1. HONESTY AND INTEGRITY
Sales agents must be truthful and transparent in all their dealings, avoiding any form of deception or misrepresentation. They shall build trust, foster long-term customer relationships, and contribute to a positive reputation of MDA. Being truthful, transparent, and ethical in all interactions, even if it means potentially losing a sale, ultimately leads to greater customer loyalty and referrals.
2. FAIRNESS, RESPECT AND COMPETITION
Agents should treat all parties involved in a transaction with respect and courtesy, ensuring fair and equitable dealings.
MDA always endeavour to outperform its competition fairly and honestly, and seeks competitive advantages through superior performance, not through unethical or illegal business practices. Our Sales Agents must endeavour to respect the rights of and deal fairly with the MDA's clients, carrier partners and competitors. Since the primary business policy of MDA is to lay emphasis on the development, manufacture and sale of the warranted high-quality goods and services and full customer satisfaction, Sales Agents shall not take unfair advantage of anyone through manipulation, concealment, abuse of privileged information, misrepresentation of material facts, or any other intentional unfair-dealing practice.
3. ANTI-DISCRIMINATION
MDA is committed to ensuring that everyone is treated fairly and equally when buying or selling goods or services, regardless of their race, gender, religion, or other protected characteristics. MDA prevents unfair treatment and promotes equal access to opportunities in the marketplace and in all aspects of its business practices. MDA will not tolerate illegal discrimination or harassment of any kind. In dealings with associates, clients and the general public, Our Agents must always be mindful to act in accordance with the highest standards of professionalism and ethics and avoid conduct that could be construed as discrimination or harassment. Examples include comments on racial or ethnic characteristics and unwelcome sexual advances.
4. NON-DISPARAGEMENT
Agents will not disparage MDA, its partners, competitors or their products or plans, nor shall they make unsubstantiated comparisons, negative or derogatory statements about its competitors, damage the reputation of its competitors or seek to influence the cancellation of any contract that may exist between competitors and their client. Essentially, MDA prohibits its Agents from publicly criticizing.
5. COMPETENCE AND DILIGENCE
Agents should possess the necessary knowledge and skills to provide competent services and act with due care and diligence in all transactions.
Our Sales Agents shall demonstrate both competence and diligence that are essential for success. Competence refers to having the necessary knowledge, skills, and abilities to effectively perform their duties, while diligence involves consistently applying effort and attention to detail in their work. These two qualities work together to ensure that sales agents not only understand how to sell but also diligently apply their knowledge and skills to achieve positive outcomes.
6. CONFIDENTIALITY
Maintaining client confidentiality is crucial, ensuring that sensitive information is protected. Sales agents must safeguard all confidential information entrusted to them by MDA and its clients. This includes information about the MDA's business operations, finances, marketing strategies, strategic plans, customer lists, and any other data that could be harmful if disclosed to competitors or the public. Failing to maintain confidentiality can lead to legal repercussions and damage the principal's business.
Sales agents have a fiduciary duty to act in the best interests of MDA, which includes maintaining confidentiality. This duty extends beyond the termination of the agency agreement.
7. CONFLICT OF INTEREST
Agents must avoid situations where their personal interests could conflict with the interests of their clients.
The personal or professional interests of MDA's Agents shall not clash with those of the client, potentially compromising their ability to act in the client's best interest. This conflict can be direct, such as the agent buying or leasing a property they are listing, or indirect, such as the agent recommending a business where they or their associates have a financial stake. Disclosure and consent from the client must be ethically managed.
8. MARKETING MATERIALS
MDA's Agent shall not use any unapproved marketing materials. Most of the Marketing Materials are always provided by MDA's listed Clients (manufacturers, retailers, distributors, exporters, etc.). Upon Client's request, MDA can produce high-quality marketing materials for the marketing and sales of the client products or services in the global market.
9. RIGHTS OF CLIENTS
MDA's Agents shall always conduct themselves with courtesy, dignity, and with respect for the rights and reasonable requests of clients and potential clients.
Consumers have a set of fundamental rights when purchasing goods or services, designed to protect them from unfair or unsafe practices. These rights include the right to safety, the right to be informed, the right to choose, the right to be heard, the right to redress, and the right to consumer education as provided in detail below.
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- Right to Safety. This means businesses must ensure their products or services are safe for consumers to use, protecting them from hazardous goods and services.
- Right to be Informed. Consumers have the right to accurate and sufficient information about the goods and services they are purchasing, including details about quality, quantity, price, and any potential risks.
- Right to Choose. Consumers should have the freedom to choose from a variety of goods and services at competitive prices. This right ensures market competition and prevents businesses from imposing unfair restrictions.
- Right to be Heard. This right ensures consumers have a voice and their concerns are taken seriously. It includes the right to express grievances and seek redressal for issues.
- Right to Redress. Consumers have the right to seek remedies for unfair or deceptive practices, defective products, or unsatisfactory services. This may include repairs, replacements, refunds, or compensation for damages.
- Right to Consumer Education. This right emphasizes the importance of providing consumers with the knowledge and skills necessary to make informed decisions and protect their rights.
- Right to Withdraw from a contract. Consumers may have the right to cancel or withdraw from a contract under certain circumstances, such as within a specific timeframe after purchase.
- Right to a reasonable standard of service. Services should be provided with reasonable care and skill, within a reasonable timeframe, and at a reasonable price.
- Right to be treated with dignity and respect. Consumers have the right to be treated with respect and have their individual needs considered.
These rights are often enshrined in consumer protection laws and regulations. The EU Consumer Rights Directive (2011/83/EU) outlines key rights for consumers when buying goods and services within the European Union, particularly concerning online purchases and distance selling. It ensures consumers have access to clear information about products and services, including price, shipping costs, and their rights if something goes wrong. Key aspects include the right to withdraw from a purchase within a specific period (usually 14 days), and protections against misleading information or unfair commercial practices.
10. CIENT'S BEST INTERESTS
Prioritizing the client's needs and acting in their best interests is a fundamental ethical principle. The Sales Agent shall ensure that the client receives the best advice that meets their objectives, financial situation and needs.
To ensure that we always acts in the client's best interest, MDA's Agent shall always lay emphasis on the MDA's defined business purpose, understanding the client, aligning our interests with the Client's interests, delivering value, building trust, and adapting to change.
11. DECEPTIVE ACTIVITIES
MDA's Sales Agents will not engage in activities that could mislead or confuse clients or potential clients or misrepresent MDA, its partners or their products or plans.
12. UNLAWFUL INDUCEMENTS
Inducements are a violation of law and are unethical. Except as otherwise expressly provided by law, MDA's Agents shall not knowingly make or offer any agreement pertaining to any Sales Contract other than as plainly provided in the contract itself. Except as expressly provided by law, MDA's Agents shall not give or provide anything of value to a client, directly or indirectly, as an inducement to any transaction. In addition to tangible items having value, inducements include special favours and offers to pay or rebate any portion of premiums or charges, or to share commissions or bonuses.
13. MISREPRESENTATION OF MDA
Misrepresentations are a violation of law and are unethical. MDA's Agents shall not make any statement concerning any product or plan that is untrue, deceptive or misleading. MDA's Agents shall not make a false or misleading statement.
14. FRAUDULENT SIGNATURES
MDA's Agents shall not produce or submit any document, including invoice and contract bearing a false or fraudulent signature or initials. Such conduct is illegal and unethical and is grounds for immediate termination. It is the MDA's policy to report all such violations to the appropriate law enforcement authority.
15. ONLINE EDUCATION AND TRAINING
MDA's Sales Agents will increase their sales knowledge through continuing education., developing product knowledge. This programme shall include:
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- Product Training. Online structured programmes that educate Sales Agents on product features, benefits, and use cases. Anyway, every MDA's listed product is provided with a detailed description, including its specifications, features, benefits, and-all.
- Knowledge Bases. Centralized repositories of information about our products, accessible to all relevant teams.
- Hands-on Experience. Providing Sales Agents with opportunities to use our products and gain practical experience.
- Customer Feedback. Gathering and analysing feedback from customers to understand their needs and preferences.
- Continuous Learning. Staying updated on products updates, market trends, and competitors' activities
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16. VERIFICATION OF CLIENT INFORMATION AND INTENT
The Sales Agent shall ensure that all information on any application (e.g. Letter of Credit, Export credit, Project Bankable Development, etc.) is adequately and completely filled in by the client or the client's legal representative. The Sales Agent shall never sign any application on behalf of any client, even if directed by the client to do so. The Sale Agent shall also verify that all information on the application is correct and confirm the client's intent to make application for that product.
17. INAPPROPRIATE USE OF DESIGNATIONS
MDA's Agent shall not, in any sales presentation, use a designation or title in such a way as to falsely imply that you:
1) Possess special financial knowledge or have obtained specialized financial training; or
2) Are certified or qualified to provide specialized financial service.
MDA's Agent shall not use terms such as "financial advisor" in such a way as to falsely imply that they are licensed or qualified to discuss, sell, or recommend financial products other than letter of credit and export credit products. MDA's Agent shall not, in any sales presentation, falsely imply that they are qualified to discuss, recommend, or sell securities or other investment products. Agents shall have their profile on MDA platforms clearly provided with their business portfolio and selected products (goods and services) for sales.
18. ENSURING SUITABILITY OF PRODUCT RECOMMENDATION
In recommending any product to a client, Sales Agents shall first make reasonable efforts to obtain information concerning the client's objectives, needs, financial and health status to evaluate the suitability of the recommendation. Before initiating the purchase or exchange of a product resulting from a recommendation to a consumer, regardless of whether the transaction will involve replacement or exchange of any other product, the Agent shall objectively consider all information provided by the client to ensure that the transaction is suitable. You will make sure the client fully understands the product being purchased and how the product meets their needs and objectives. If any change occurs (rejection, exclusion or cancellation), the agent must keep the client informed.
19. CLIENT RELATIONSHIP
For us, effective client management is highly important. We strongly aware that building and maintaining strong relationships with clients play a key role in our daily business activities. If Sale Agenta has built a strong relationship with the clients, they are more likely to hire them for future projects and refer them to others.
Agents shall stay informed on the changes within the industry and within clients' lives. At a minimum, they shall meet with the clients on monthly basis keep communicating with them on a daily or weekly basis.
20. HIGH PRESSURE SALES TACTICS
The Sales Agent shall not use any form of scare tactic, coercion, deception, sympathy appeal, false sense of urgency or other high-pressure tactic to cause a client or potential client to enter into any transaction. The Sale Agent shall always give clear and accurate information regarding your relationship with MDA and its partners, and avoid the use of false, contextually misleading, or exaggerated statements.
21. PRODUCT REVIEW
During every Product review, you will take steps to fully explain all benefits and exceptions as it pertains to each carrier. You will keep the client informed about the application process, underwriting and the policy purchased.
20. UNSOLICITED CONTACT
MDA's Agents shall not engage in any door to door or unsolicited marketing or sales activity pertaining to any MDA's product.
Another most effective way to contact an unsolicited client is through a well-researched, personalized, and brief communication that acknowledges their current situation and offers a potential solution or value proposition, without being overly pushy or demanding. Avoid generic or spam-like messages and focus on building a genuine connection.
20. REFERRALS
In connection with MDA products, Sales Agent shall not make direct initial contact with any person referred to you by a client. Instead, Agent may ask the client to provide your contact information to that person and have him/her initiate contact with you.